Zoom Information Systems Driving Transportation Informatics

ZOOM Traveler Information Network

ZOOM's Rest Area Technology programs are based on exclusive contracts with State Departments of Transportation to provide critical Traveler Information via various means to travelers on the highway.  ZOOM has transformed Interstate rest-areas into communications & information hubs for visitors by providing Wireless Internet access and centrally located kiosks that contain“Traveler Information Centers" and "Trucker Information Centers” at each facility. In addition, interfaces and applications to wireless phones and PDAs offervarious ways to connect directly to information and advertisers/sponsors.

Wireless Internet:            

  • Wireless Internet access is available throughout the entire rest area property, allowing visitors with Wi-Fi enabled laptops and PDAs to access the Internet while parked in their vehicle.
  • Before gaining access to the Internet users first view our Exit Guide which includes valuable traveler information on an upcoming exits map and billboard advertisements.


Kiosks:                       

  • Each rest area is equipped with a centrally located kiosk or wall-unit which allows travelers to view our “Exit Guide” as well as public safety information (i.e. weather & road conditions).
  • Travelers view your logo at the appropriate exit, and/or billboard ad, and click on your logo to view a custom promotion page for your business (i.e. specials, directions to your location).
       
Advertising Opportunities

Traveler Information Centers
  • Lodging --> Travelers can reserve a room on-line from the rest-area or get a phone # and map of your location(s) 
  • Dining --> Travelers can browse your menu, get directions to your location(s), or even call ahead for carry-out.  
  • Fuel/Convenience Stores/Truck Stops --> Promote your gas prices, special promotions, etc. 
  • Communities/Tourism (Convention & Visitors Bureaus) --> Travelers will learn more about the area and spend more time 
  • Attractions --> Travelers can learn about your attraction

Trucker Information Centers

  • Trucking Companies --> Promote your job openings to the most qualified (already employed) Truckers 
  • Trucking Accessories Companies --> Truckers can browse your catalog on-line and purchase directly from the rest-area 
  • Trucking Service Providers --> Let Truckers know where you are and see your business increase.

 

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